![]() ![]() ![]() Creating a headline is a process of focusing on the central message of an ad, finding a few words that capture that message, and then adding a twist if possible to make the headline more memorable. It was (and still is) my job to create headlines for ads. I think one reason I take so easily to title writing is my background in advertising as a creative director. ![]() I usually create the title before I start writing and only occasionally change them. I find titles to be one of the most important drivers for my books. For many authors, creating titles is a chore, an afterthought, or even a job they relegate to their publisher. Among the things readers comment on and ask about a lot are my titles. I’m Tara Lain and I’m celebrating the release of my new romance Cowboys Don’t Ride Unicorns. ![]()
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